In today’s fast-paced digital world, building brand communities around your business are more essential than ever. But why? Well, apart from creating loyal customers, communities help generate positive word-of-mouth marketing to increase brand awareness and sales.
But, why is building a community so important these days?
Communities help brands to connect with customers on a deeper level making them loyal brand ambassadors. But, don’t just take our word for it, let’s dive into a great many benefits of building a community.
[The importance of building communities can be summed up by this famous quote from Taylor Swift – “The fans are the best part of this journey.”]
Importance of building communities
First, let’s talk about the customer connection.
A community helps brands connect with their loyal customers in a way that goes way beyond just selling them a product or service. Businesses can turn loyal customers into community members by fostering a sense of belonging and shared values making them stick around for the long haul. Plus, businesses can increase brand awareness through communities as the customers-now turned to community members- will more likely recommend the brand to their friends and loved ones.
As a matter of fact, studies show that over 92% of customers trust recommendations from people they already know. So, if you want to increase your customer base, building a business community is a no-brainer.
Next, let’s talk about feedback.
Online communities act as the direct communication line between brands and their customers. Businesses can utilize this to gather real-time feedback, allowing them to make all the necessary improvements to stay ahead of the competition. Plus, businesses can identify potential pain points by actively engaging with customers through online communities and address those issues before they turn into problems. Let’s be honest here, who doesn’t love a little constructive criticism? It’s almost like getting a free personal trainer for your business growth.
Now, let’s talk about innovation.
But, feedback isn’t the only big benefit of community building. Online communities also drive innovation. Businesses can identify newly created opportunities and come up with creative solutions by engaging with their communities and understanding their core needs. Plus, they can also ensure that their products and services are being tailored to the needs of their target customer base by thoroughly and regularly indulging with their community in the process. Let’s face it, who knows what customers want better than customers themselves? It’s like having your own personal focus group on speed dial.
Let’s talk about brand awareness.
Online communities are powerful marketing tools. Brands can increase brand awareness by building loyal business communities to find and reach new audiences through word-of-mouth marketing. Additionally, businesses can create brand content that properly resonates with their audience to drive good engagement by actively engaging with their online community. It’s like a modern-day fairy tale love story between a brand and customers. Don’t you agree?
Building brand communities isn’t just about creating a safe space for members to connect with each other but also about engaging with them from time to time to foster a sense of community ownership with them. Brands can achieve this through practices like hosting events, exclusive discounts or creating community forums.
Now, let’s have one real-life example of community building done right.
One of the best examples of online brand communities is the popular coffee chain Starbucks. They have created a community around their brand through their mobile app & their many customer-centric rewards programs. Customers can connect with their friends, share their favorite drinks, and send virtual gifts through their common meeting place in the form of a community forum, typically through social media, and community platforms.
Hopefully, you now understand the importance of building business communities around your brand. It establishes a sense of belonging and connection between customers and the brand. This leads to increased customer retention and loyalty, and can also help to drive sales. So, whether you have a small local business or a large brand, remember to always keep community building at the top of your list. So, go out there and start building your community today!