Fragrance House McNROE unveils TVC on Wild Stone Code Body Perfumes for Men.
McNROE, the promoters of brands Wild Stone and Secret Temptation, launched a new television commercial featuring the entire range of Wild Stone Code – Precious Metal Collection. Created in association with Prime Focus Technologies, the new TVC highlights the devious ambitions to possess fragrances as precious as priceless metals.
The opening visuals of a locked safe stocked with the invaluable fragrances communicates that line of thought. Speaking on the TVC, Suhel Khan, Director, Prime Focus Technologies Ltd, said, “Our motto was to decode the CODE of entry into the mesmerising world of Precious Metals. We had great fun conveying the concept with smart visuals in a short, crisp and stylised manner.”
Stepping away from quirky associations, the new film is intentionally centred on the product. It also highlights how the sleek sophistication of a package can help in intensifying a fragrance delivery mechanism that results in a heightened olfactory experience. Thus, differentiating CODE as a premium range of body perfumes from Wild Stone, especially designed for Men.
While speaking about the new television film campaign, Sanjay Srivastava, Chief Business Officer, McNROE said, “CODE has always had a strong consumer preference for its definitive fragrances, so showcasing the entire product portfolio was a natural choice for the new TVC. McNROE aims to drive CODE as a perfect fit for every occasion and suiting every personality in the Male grooming domain.”
The Precious Metal Collection has been crafted in France specifically for “Men of CODE”- for whom nothing less than the best would do. Each of the six variants in the CODE portfolio embrace a heart note of a specific metallic composition and is inspired by precious metals – Platinum, Titanium, Gold, Copper, Bronze and Steel. Besides wildstone.in, WILD STONE CODE is widely available on popular E-commerce portals Myntra, Amazon and Flipkart.
The creative agency, which has come up with this TVC is Prime Focus Technologies Limited and the team which worked on this advertisement film includes Suhel Khan, Director; Rajdeep Ghosh, Associate Creative Director; Aatish Chawla, Copywriter; Music composition by Joy Banerjee; Ankur Desai the VO Artist and Jayanta Moitra client servicing.
Wild Stone is a leading male grooming brand manufactured by McNROE. The brand is among the Top 3 deodorant brands in the country with presence across multiple categories such as Deodorant, Talcum powder, Perfume, Soaps and Shaving products. The brand boasts of incredible consumer acceptance and loyalty, thanks to its uncompromising quality. Swearing by the brand tagline “Log to Notice Karenge,” WILD STONE’s unique & sophisticated demeanour resonates with the sensibilities of the emerging youth.
McNROE is house of leading brands in the personal grooming space. Brainchild of Narendra Kumar Daga, McNROE was formed with the singular objective to improve “the Quality of Life.” Tracing its origin to a humble workshop in Bhadrak, Orissa- today, McNROE is amongst the top two deodorant manufacturers in India according to Nielsen AC (March 2018). Home to brands WILD STONE, Secret Temptation and Heaven’s Garden– the McNROE’s current capabilities envisage a diverse personal care range comprising of Deodorants, Perfumes, Talcum Powders, Wet wipes and Soaps.
While the Corporate Office in based out of Kolkata, fragrance specialist boasts of an expansive outreach across India, Bangladesh, Nepal, Pakistan and Sri Lanka. Over the years, McNROE is serviced by 1200+ distributor networks and has established foothold across 3,00,000 retail outlets.