Women Inspiring Network (WIN), a unique platform that is operating with the aim of empowering women through information, conceptualised and roped in 100 women to share their lockdown winning mantras as part of their winning The Lockdown Movement.
Women from all walks of life such as media professionals, home bakers, influencers, entrepreneurs, psychologists, bankers, yoga and fitness enthusiasts joined hands and shared their stories and strategies on finding inspiration and positivity, further making the lockdown work for them.
WIN brought the voices of 100 women from across demographics on how they beat the lockdown blues and stayed positive. Short, inspirational one minute videos –either from an eighty year old granny or a celebrity or a business leader or a young professional—they all shared what it took for them to go through possibly one of the most stressful times in their lifetime.
As the women of India battled the ‘double-double’ burden of keeping it all together –from running a home to a company or a job with homeschooling their kids or as primary care-givers, they also devised life-hacks to stay sane and positive during the most intense lockdown imposed anywhere in the world.
From taking refuge in music to yoga to baking, several Indian women beat the lockdown blues. Winning the lockdown movement, conceptualised and curated by WIN, the only network of its kind geared towards developing and curating content to enable women fulfil their potential, documented the lockdown through the voices of 100 women from across demographics. The idea behind it is to bring women together as a community and leave them motivated, energised, positive and most of all inspired.
Speaking on the occasion, Stuti Jalan, Founder WIN and Crosshairs Communication said: “In a short span during the lockdown our network took shape and we have emerged as a strong community of 300 plus women, which includes the support of women leaders, such as Ritu Kapur CEO, The Quint, Bandana Tewari Sustainability activist and Journalist, Anjilee Istiwal – NDTV, Mitali Kakkar – Ad filmmaker, Barkha Singh – Influencer, Vani Tripathi Tikoo – Actor cum politician to name a few. I am elated to be the one to bring to the foray the stories of so many women who inspire and motivate us to stay strong during hard times for all my contemporaries and fellow women to hear.”
The Stimulus was one of the first few webinars powered by Women Inspiring Network (WIN) during the early stages of lockdown. Gathering more than 70 influential speakers and experts from different industries be it Technology, Hospitality, Marketing, Fashion, Travel and more.
Women Inspiring Network packaged the webinar in a strategic manner. Some of the renowned experts that graciously participated in the webinar included Devita Saraf, Founder and CEO, VU Technologies, Ritu Kapoor, CEO The Quint, Tarun Tahiliani, Fashion Designer, Aditi Balbir, Founder and CEO V Resorts, RJ Meenashi My FM, Sachin Jain, MD Forevermark, Barkha Singh, Actor and Digital Content Creator, Roshni Chpra, Actor and Digital Content Creator, Ashish Kashyap, Founder INDWealth, Founder and Ex CEO of GoIbibo, PayU Money, Milee Aishwarya, Publisher Penguin, Deepa Narayan, Author and Social Scientist, Sophie Choudry, Singer and Actor, Eshaa Amin – Celebrity Stylist, Vani Tripathi – Actor and Politician, Anjalee Istawal – television journalist. We garnered a total reach of more than five million audiences through the network.
Further to the webinar, observing the current scenario of the world, The Women Inspiring Network initiated ‘Winning The Lockdown Series’ bringing together women entrepreneurs, homemakers, media personalities, social workers, influencers in their own field of work on how they are keeping positive during the lockdown. What is more, the group garnered almost 100 videos in a span of 30 days and reached almost 70K+ people through the video series.
WIN is working towards powering up women with information. The group builds networks and create ecosystems for women to thrive, lead and create. A content platform dedicated to helping aspiring women leaders fulfill their potential, in addition to build content and communities to inform and inspire. Furthermore, the women’s collective is also aiming at powering women change-makers with information equipping them to succeed.