Kia Motors India, the wholly owned arm of Kia Motors Corporation yesterday officially rendered its new production ready compact SUV, Kia Sonet.
The official rendering Kia Sonet, targeted at youthful and spirited buyers, with its sophisticated modern design, fascinating features and unmatched sense of dynamism. The official rendering of showcased Kia Sonet’s bold, powerful and distinctive design DNA, in addition to the corroboration of a new design benchmark in the compact SUV class. The Kia Sonet concept was unveiled for the first time at the 2020 Delhi Auto Expo and received widespread acclaim. The Kia Sonet is aiming at setting new design benchmarks and inject a new dynamism in the compact SUV segment.
Kia’s rendering of the Sonet emphasize the brand’s dynamic DNA, merging emotive design with a premium and youthful appeal to create a strong on-road presence. The bold design of the compact SUV combines Kia’s signature design traits, such as the prominent ‘tiger nose’ grille, with a three-dimensional ‘stepwell’ geometric grille mesh for a strong visual impression. Its aggressive stance indicates its rugged appeal, while showcasing the car’s India-inspired influences in Kia’s signature grille.
Karim Habib, Senior Vice President and Head of Kia Design Centre at Kia Motors Corporation said: “With the new Kia Sonet, we had the ambition to give this compact SUV a strong and muscular character found only in much larger vehicles. With this in mind, we have designed what we believe is a great SUV with a uniquely sporty attitude, a confident stance and a dynamic silhouette. We also gave the new Kia Sonet an uncompromising attention to detail and a selection of colors and materials that could have only be inspired by the great cultural heritage that our designers found all over India. As a whole we believe the new Kia Sonet will be a fantastic SUV with a very compelling and attaching character to our young and young at heart, always connected customers in India and beyond.”
With its brand slogan of ‘The Power to Surprise’, Kia Motors India strives to identify and fulfil unmet needs and desires of customers in order to offer an unparalleled ownership experience, as seen with the recent launch of Seltos and Carnival in the market. Upon launch, the Sonet will stand out not only due to its eye-catching design, but also with its excellent build quality, class-leading features, connectivity innovations, choice of powertrains, and comprehensive safety equipment.
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District. Construction of Kia Motors’ first manufacturing facility in India has been completed and commenced the mass production in August 2019. The manufacturing facility has an annual production capacity of approximately 300,000 units. Kia Motors has made a mark in India with its first product – the Seltos establishing itself as a trusted brand with record bookings of 6,046 on the first day of bookings. Kia Motors India has the widespread network of 265 customer’s touchpoints, in 160 cities across Tier 1, 2 and 3 cities in India.