Luxury Symposium 2018 New Delhi: Ritu Beri says, “My desire is to open the Indian doors to luxury brands from various countries and to strengthen the voice of India”
Fashion Pioneer Ritu Beri expresses her desire to open the Indian doors to luxury brands from various countries and to strengthen the voice of the country”, at the Luxury Symposium 2018 held in New Delhi on November 30.
Ritu Beri, India Fashion Pioneer and Founder of Luxury League, the not-for-profit Foundation, while speaking at the high profile one-day conference, The Luxury Symposium 2018 held on November 30 at the Hyatt in New Delhi, said: “My desire is to open the Indian doors to luxury brands from various countries and to strengthen the voice of India abroad the idea is to create an increased pool of knowledge and competence.”
The finely crafted event was replete with a dynamic podium with interactive discussions between stalwarts, world class creative thinkers, international business leaders, entrepreneurs, investors and government officials all under one roof.
Sushma Swaraj, Union Minister of External Affairs inaugurated the event, which was supported by several Government bodies such as “Make in India” (Department of Industrial Policy and Promotion), Union Ministry of Commerce, Tourism, and Indian Council for Cultural Relations. Italy was the country partner of TLS2018 and the conference had speakers from various leading luxury brands from both Italy and India.
This year, along with the Symposium, there was a grand display-exhibit, THE SHOWCASE, to promote and support the various forms of Indian art, craft and brands such as Rezon, Raj Mahtani, VLCC, Shahnaz Husain, Casa Paradox, and National award winning artisans to name a few.
The objective was to promote ‘BRANDS THAT BRING GLORY TO INDIA‘ and strengthen the voice of India, globally. What is more, the event provided an excellent opportunity for leading Indian brands in cosmetics, furniture, jewellery, cutlery, leather, fabrics etc. to showcase their products and network with potential partners.
Suresh Prabhu, Union Minister of Commerce and Industries; KJ Alphons, Union Minister of State for Tourism, Mukhtar Abbas Naqvi; Union Minister for Minority Affairs, Amitabh Kant, CEO, Niti Aayog; Dharmendra Pradhan, Union Minister of Skill Development and Entrepreneurship and Minister of Petroleum and Natural Gas; Bibek Debroy Chairman of the Economic Advisory Council to the Prime Minister; Farooq Abdullah, former Chief Minister of Jammu and Kashmir and chairman of National Conference; Meenakshi Lekhi, Member of Parliament and Harsimrat Kaur Badal, Union Cabinet Minister of Food Processing as well as several prominent global personalities, media, decision makers, creative thinkers, corporate heads, important members of the Indian bureaucracy and politicians attended the event.
Sushma Swaraj, in her own inimitable style, spoke of the importance of luxury and its role in branding India. The Union Minister said India had so much luxury in culture, crafts, textiles, and jewellery and with proper branding it could be an important source for economic growth and employment.
Suresh Prabhu, while endorsing her view, proposed the setting up of a separate vertical in the Ministry to support the promotion of luxury products from India. He urged the Foundation to work with his Ministry to hold an annual global exhibition of luxury brands at Pragati Maidan, New Delhi.
Mukthar Abbas Naqvi spoke about the idea of involving the conference exhibitors in the next skill development “Hunar Haat” which is a Government initiative to promote handicraft and hand-loom prepared by master artisans from across the country.
KJ Alphons spoke about the importance to promote India’s Heritage Luxury for Branding India Globally, while Vijay Goel gave examples of how Chandni Chowk has been changed to preserve and promote its heritage. He drew attention about his preservation taste of Haveli Dharampura and it receiving the UNESCO Asia-Pacific Award for cultural heritage conservation in 2017.
Participants spoke glowingly about India’s rich luxurious heritage and it’s potential. They believed that the luxury industry plays a significant role in the economic growth of the country. “India’s Luxury industry could be a game changer,” said the MD of Pininfarina, Paolo Pininfarina a view acknowledged by several other speakers.
Ritu Beri said she was very encouraged by the support that the Foundation has received from so many government departments in the effort to promote Brand India. Branding India’s excellence is essential the Foundation believes. RITU BERI’S name is synonymous with the explosive globalisation of India’s fashion industry. A pioneer in her field, Ritu was anointed India’s Fashion Queen, two decades ago, when the prima donna stormed the catwalks of Paris with her label, one that fused Indian aesthetics with global fashion trends, just as India began opening its borders to international trade.
Empowered being the protégé of the French embroidery maestro, Francois Lesage, she value-added to that prowess she acquired, with her personal propriety and patent of intellectual and creative capital that she bought to the board-room.
It culminated in Time magazine declaring her “THE FIRST LADY OF FASHION IN HER COUNTRY”, Beri being the First Asian to head a French fashion house, Jean Louis Scherrer; and adding to her string of “firsts”, BBC credited her business skills with a resounding headline: “Indian fashion takes a hold in the form of Ritu Beri.”
Luxury League, a Global Foundation established to promote the concept of luxury and to create an environment conducive to creative thinking. A Not-For-Profit Foundation of prominent Luxury brands, world wide.
A body that aims at strengthening the influence of India in the Global Luxury industry. One of the main objectives of the Foundation is to redefine Luxury in an Indian context. India qualifies us to use luxury as an art form to reflect all that is authentic and truly unique.