Italian luxury motorcycle brand Ducati forays into pre-owned vehicle sales segment in India
The Italian luxury motorcycle manufacturer Ducati has announced today that the super bike maker is foraying into the pre-owned vehicle sales market in India through Ducati Approved Programme, which allows motorcycle enthusiasts to enter the world of Ducati with a pre-owned motorcycle with the certainty of its quality and performance for a true Ducati experience.
Ducati Approved is a certified pre-owned motorcycle programme wherein Ducati entrusts the work to qualified Ducati Service technicians who select and inspect every bike, certifying its history. Only a motorcycle less than five years old, with certified fuel economy lower than 50,000 kilometres and that has passed 35 rigorous technical checks can be certified as Ducati Approved.
Ducati Approved programme includes specialised assistance by the official Ducati network in India including Roadside Assistance. The program extends twelve-month warranty coverage (T&C Apply) with the possibility of warranty transfer to the new owner in case of sale. Under this programme, costs of materials and labour charges will be covered by Ducati dealers without any advance payment and as per agreed terms and conditions, said a company official.
Sergi Canovas, Managing Director of Ducati India, said “Our entry in the pre-owned segment in India will make Ducati more accessible to passionate bikers who aspire for the luxurious and premium experience offered by Ducati motorcycles. I believe that Ducati Approved program will help bike enthusiasts in upgrading themselves to their dream machine in a cost efficient and assured manner. With this program, our aim is to sell bikes with the same level of sophistication and authenticity as offered with a new Ducati.”
Ducati approved is a certified global programme which hosts pre-owned motorcycles ranging from a Ducati Scrambler Icon to Ducati Panigale V4. Thanks to the Ducati Approved programme, biking enthusiasts can now enter the world of Ducati with the certainty of its quality and just one thought; enjoying authentic Italian performance.t
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2017 Ducati delivered 55,871 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.