Cinépolis kick-starts Bollywood inspired Customer-Centric Care Campaign in India

Cinépolis, India’s first international and the world’s second largest movie theatre circuit in terms of attendees has launched a new campaign, highlighting their focus on customer service.

Cinépolis kick-starts Bollywood inspired Customer-Centric Care Campaign

A video capturing the essence of Cinepolites always going the extra mile provide the best customer service to its patrons, has been rolled out as a part of the campaign.

With the constant endeavour to offer World class cinema experience, Cinépolis has taken the route of hyperbole through a Bollywood themed musical video. The musical sees the Cinepolites make a note of every consumer reaction and need and be the first to cater to them through entertaining dance routines and stunts. This initiative intends to create an intimate connect with the consumers by showing that impeccable customer service is at the heart of the brand’s functioning.

Devang Sampath

Speaking on the occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “Customers are at the center of everything we do and as a brand we unite to go the extra mile to provide the best customer service in the Industry. Through our CareCampaign video, we want to directly connect with our patrons and showcase all we have to offer; once you step into the world of Cinépolis, we will take care of the rest.”

The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet and greet with stars and much more.

Adding to the endeavour to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.

Cinépolis India is a wholly owned subsidiary of Cinépolis and is the first international exhibitor in India. The company currently operates 374 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018.

Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 759 cinema complexes, 6016 screens and over 1.1M seats across 17 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.

Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “Customers are at the centre of everything we do and as a brand we unite to go the extra mile to provide the best customer service in the Industry. Through our Care Campaign video, we want to directly connect with our patrons and showcase all we have to offer; once you step into the world of Cinépolis, we will take care of the rest!”

The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.