New Ford Aspire: India launch on October 4, 2018, booking commences

Ford India has commenced the bookings for the latest version of its compact sedan, the New Ford Aspire at its authorised dealerships across the country. Now you can book a New Ford Aspire by paying a nominal amount Rs. 11,000 at a Ford dealership. Combining Power, Style and Substance the New Ford Aspire is all set to delight you with more than you expect. The latest Ford compact sedan is all set to be launched on October 4, 2018.

Rahul Gautam, vice president – Marketing at Ford India says, “The New Ford Aspire has been tailor-made for those who don’t follow the crowds, desire beyond the ordinary and want more out of their car experience. They are driven by a desire to lead and make their own mark.”

The New Ford Aspire embodies the ‘Why Follow’ attitude of today’s young professionals who are confident and don’t compromise. They aren’t influenced by peers or society to make choices that are considered safe.

Instead, they believe in making their own mark and stand by their decisions. To bring this alive, Ford India is also forging alliance with National Geographic Channel for its upcoming series ‘Mega Icons’, featuring iconic personalities that embody New Ford Aspire’s Why Follow’ spirit.

Starting today, the show will air at 9.00 PM every Monday with the first episode featuring Indian cricket team captain Virat Kohli. The actor turned politician Kamal Haasan, former president of India – APJ Abdul Kalam, spiritual leader and Nobel laureate, the Dalai Lama, and social activist and India’s first women IPS officer Kiran Bedi will be featured in the subsequent episodes of this five-part series, as per the company statement.

“With an abundance of style, power and substance similar to people featured in NGC Mega Icons series, our compact sedan – New Ford Aspire – celebrates people who didn’t follow the crowd and went beyond the ordinary. The partnership with NGC Mega Icons, therefore, is a natural extension of inherent values that New Ford Aspire promotes and we are confident that the show will inspire people to carve their niche, just like the new Ford Aspire,” Gautam added.