“A Tribute To Kashi” By Pooja Vaswani is based on Gulabi Meenakari or Pink enamel of Banaras – an ancient art form that has superb designs and combination of colours.
A flourishing and prosperous industry till a century ago. Today it is a dying art and confined to few artisans now who are struggling to keep it alive. “A Tribute To Kashi” has been designed in hope of reviving and promoting this timeless craft so that it doesn’t go extinct.
Title of the exhibition: A Tribute to Kashi
Designer Name: Pooja Vaswani
Dates: November 25, 2019 – December 10, 2019
Timing: 11:30 am – 7:30 pm
Venue: Pratharv Jewels, Shop No. 7, 2nd Floor Shopping Arcade, The Lalit Hotel, New Delhi
Pooja Vaswani is a certified Jewelry Designer (IIGJ) and Gemmologist (IGI), Graduates Diamond (GIA). With her penchant for nature inspired design and her sensibilities towards detailing, she has been diligently working towards creating her own ‘master pieces’ which create a very strong connect and bond with the esteemed end user. Always eager to learn and grow she launched “Pratharv Jewelz By Pooja V’swani” which houses her exclusive designs. Having collected many accolades for “Pratharv” since last 16 years Pooja continues to push the boundaries of excellence.
Apparently, it was during one of her sojourns to Varanasi, Pooja did get a chance to meet the artisans involved with Gulabi Meenakari. Initially, she had the intention of only to make a small collection of jewelry. To her dismay, Pooja realised the art form was on the verge of extinction. Eventually, she decided to revive the dying art form and went all out. In fact, Pooja designed a slew of Gulabi Meenakari jewelry, which are now being exhibited in Delhi.
What prompted her to revive this art form? “I realised the value of the art form and had the deep desire to help them. In order to keep the cost factor low, we have designed these jewelry in a frugal way. If we add more diamonds, then these jewelry items would become tad expensive. Given the current slowdown in the market, people do not prefer to fritter away money on expensive jewelry items. Precisely for the same reason, we have made the entire collection weight less, affordable and unique as well,” Pooja said.
Revival of Art Form
In order to help the artists to revive this dying art form, she had created unique designs and asked the artists of Gulabi Meenakari to use their age old craftsmanship. “So, the designs are unique and traditional, while the craftsmanship is purely traditional that elicited lot of interest among buyers. While the traditional Meenakari is nothing but Polki jewelry, which are being sold in the Jaipur market, which are generally found in white background. So, I experimented with the queen ring and queen bracelet in this pattern,” Pooja pointed out.
Pooja, hailing from Surat, has hands on experience for more than one and half decades, how did she find the collection challenging? “Yes, I found this collection very challenging as the artists I had worked with were only able to make moulds and the enamel work. I had entrusted two separate teams to do the setting and finishing. Only November last year I was thinking about making this collection and I was able to put into action only now. To tell you the fact, the entire work was a cumbersome process for me, as I had original thought behind the whole collection, the output came out to be the best,” Pooja added.